Services
Branding
Visual Identity
Art Direction
Digital Graphics / Social
Info
Visual design and campaign graphics created for Zomato’s digital platforms.
Industry
Food Delivery / Food Tech
Food Delivery/Food Tech
Year
2023
2023
Services
Branding
Visual Identity
Art Direction
Digital Graphics / Social Graphics
Info
Visual design and campaign graphics created for Zomato’s digital platforms.
Making going out feel like an adventure.
Making going out feel like an adventure.
Making going out feel like an adventure.
Go Out is Zomato’s going-out brand: city pages and videos that get people off the couch and out into their city. We built its identity, from the logo to the YouTube channel.
Go Out is Zomato’s going-out brand: city pages and videos that get people off the couch and out into their city. We built its identity, from the logo to the YouTube channel.
Go Out is Zomato’s going-out brand: city pages and videos that get people off the couch and out into their city. We built its identity, from the logo to the YouTube channel.
The brief
The brief
The brief
Zomato is where India orders in. Go Out pushes the other way: towards restaurants, events and food adventures in your own city. It lives as city-specific Instagram pages and a YouTube channel full of food hunts and challenges.
Zomato is where India orders in. Go Out pushes the other way: towards restaurants, events and food adventures in your own city. It lives as city-specific Instagram pages and a YouTube channel full of food hunts and challenges.
Zomato is where India orders in. Go Out pushes the other way: towards restaurants, events and food adventures in your own city. It lives as city-specific Instagram pages and a YouTube channel full of food hunts and challenges.
The brief was to give Go Out an identity of its own that still feels unmistakably Zomato.
The brief was to give Go Out an identity of its own that still feels unmistakably Zomato.
The brief was to give Go Out an identity of its own that still feels unmistakably Zomato.
The challenge
The challenge
The challenge
It had to feel fun and speak to Gen Z without turning into a one-off campaign look. And it had to scale: the same logo would show up as a tiny profile picture, inside apps, on billboards, on merch and in video.
It had to feel fun and speak to Gen Z without turning into a one-off campaign look. And it had to scale: the same logo would show up as a tiny profile picture, inside apps, on billboards, on merch and in video.
It had to feel fun and speak to Gen Z without turning into a one-off campaign look. And it had to scale: the same logo would show up as a tiny profile picture, inside apps, on billboards, on merch and in video.
Six cities also needed to feel local without breaking into six different brands.
Six cities also needed to feel local without breaking into six different brands.
Six cities also needed to feel local without breaking into six different brands.
Our approach
Our approach
Our approach
We started from a single shape and built everything else around it, one piece at a time.
We started from a single shape and built everything else around it, one piece at a time.
We started from a single shape and built everything else around it, one piece at a time.
Start with a spark
Start with a spark
Start with a spark
The icon is an open flame: the feeling right before a good night out. “GO OUT” sits inside it in chunky, stacked letters, built on a simple grid so it holds up at any size.
The icon is an open flame: the feeling right before a good night out. “GO OUT” sits inside it in chunky, stacked letters, built on a simple grid so it holds up at any size.
The icon is an open flame: the feeling right before a good night out. “GO OUT” sits inside it in chunky, stacked letters, built on a simple grid so it holds up at any size.
We paired it with Boris Black Bloxx for loud headlines and Lexend for clean, readable body text.
We paired it with Boris Black Bloxx for loud headlines and Lexend for clean, readable body text.
We paired it with Boris Black Bloxx for loud headlines and Lexend for clean, readable body text.
One flame, six cities
One flame, six cities
One flame, six cities
Delhi, Goa, Mumbai, Bangalore, Hyderabad and Pune each got their own colour. The flame and the type never change, so every city feels local but clearly belongs to one brand. It works just as well on a T-shirt as on a phone.
Delhi, Goa, Mumbai, Bangalore, Hyderabad and Pune each got their own colour. The flame and the type never change, so every city feels local but clearly belongs to one brand. It works just as well on a T-shirt as on a phone.
Delhi, Goa, Mumbai, Bangalore, Hyderabad and Pune each got their own colour. The flame and the type never change, so every city feels local but clearly belongs to one brand. It works just as well on a T-shirt as on a phone.
Every city, drawn from what it goes out for
Every city, drawn from what it goes out for
Every city, drawn from what it goes out for
Each city page got an illustrated cover made from local favourites: coconuts, scooters and beach umbrellas for Goa; kebabs, samosas, butter chicken and auto-rickshaws for Delhi. They became the face of each Go Out Instagram page.
Each city page got an illustrated cover made from local favourites: coconuts, scooters and beach umbrellas for Goa; kebabs, samosas, butter chicken and auto-rickshaws for Delhi. They became the face of each Go Out Instagram page.
Each city page got an illustrated cover made from local favourites: coconuts, scooters and beach umbrellas for Goa; kebabs, samosas, butter chicken and auto-rickshaws for Delhi. They became the face of each Go Out Instagram page.
A YouTube channel that looks like a show
A YouTube channel that looks like a show
A YouTube channel that looks like a show
Channel art and a thumbnail style for every episode: big outlined titles, real reactions and bright, busy scenes, built to win the click in a crowded feed.
Channel art and a thumbnail style for every episode: big outlined titles, real reactions and bright, busy scenes, built to win the click in a crowded feed.
Channel art and a thumbnail style for every episode: big outlined titles, real reactions and bright, busy scenes, built to win the click in a crowded feed.
Have a project like this?
Have a project like this?
Have a project like this?
Tell us what you’re building on a quick call.
Tell us what you’re building on a quick call.
Tell us what you’re building on a quick call.
Next project
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MegaGiant: identity, shopping app and hand-drawn tees for a gaming streetwear label.
