Services
Art Direction
Brand Communication
Digital Campaign Design
Info
Digital campaign visuals and social media design for ScoopWhoop’s content platforms.
Industry
Digital Media / Content Platform
Digital Media / Content Platform
Year
2024
2024
Services
Art Direction
Brand Communication
Digital Campaign Design
Info
Digital campaign visuals and social media design for ScoopWhoop’s content platforms.
Three channels, three personalities, one feed.
Three channels, three personalities, one feed.
Three channels, three personalities, one feed.
ScoopWhoop is one of India’s best-known digital media brands. We designed identities for three of its channels, Khana Badosh, BakLOL and OK Tested, from logos and brand guidelines to Instagram and YouTube.
ScoopWhoop is one of India’s best-known digital media brands. We designed identities for three of its channels, Khana Badosh, BakLOL and OK Tested, from logos and brand guidelines to Instagram and YouTube.
ScoopWhoop is one of India’s best-known digital media brands. We designed identities for three of its channels, Khana Badosh, BakLOL and OK Tested, from logos and brand guidelines to Instagram and YouTube.
The brief
The brief
The brief
ScoopWhoop runs several channels, each with its own crowd: food lovers, meme scrollers and YouTube regulars.
ScoopWhoop runs several channels, each with its own crowd: food lovers, meme scrollers and YouTube regulars.
ScoopWhoop runs several channels, each with its own crowd: food lovers, meme scrollers and YouTube regulars.
The brief was to give three of them an identity of their own, while still feeling part of the ScoopWhoop family.
The brief was to give three of them an identity of their own, while still feeling part of the ScoopWhoop family.
The brief was to give three of them an identity of their own, while still feeling part of the ScoopWhoop family.
The challenge
The challenge
The challenge
Each channel talks to a different audience, in Hindi and English, on Instagram and YouTube. They had to look instantly different from each other.
Each channel talks to a different audience, in Hindi and English, on Instagram and YouTube. They had to look instantly different from each other.
Each channel talks to a different audience, in Hindi and English, on Instagram and YouTube. They had to look instantly different from each other.
And all three had the same job: make people stop scrolling.
And all three had the same job: make people stop scrolling.
And all three had the same job: make people stop scrolling.
Our approach
Our approach
Our approach
We gave each channel one strong idea, then built a full kit around it: logo, fonts, colours and social templates.
We gave each channel one strong idea, then built a full kit around it: logo, fonts, colours and social templates.
We gave each channel one strong idea, then built a full kit around it: logo, fonts, colours and social templates.
Khana Badosh: a food channel with a desi heart
Khana Badosh: a food channel with a desi heart
Khana Badosh: a food channel with a desi heart
A Hindi-first food channel. We gave it a chunky Devanagari logo, a warm terracotta palette and an illustrated mascot, then carried the look onto its Instagram page.
A Hindi-first food channel. We gave it a chunky Devanagari logo, a warm terracotta palette and an illustrated mascot, then carried the look onto its Instagram page.
A Hindi-first food channel. We gave it a chunky Devanagari logo, a warm terracotta palette and an illustrated mascot, then carried the look onto its Instagram page.
BakLOL: a meme page that talks back
BakLOL: a meme page that talks back
BakLOL: a meme page that talks back
For the meme channel, a speech-bubble logo in teal and charcoal that doubles as a sticker set, with emoji replies built right into the system.
For the meme channel, a speech-bubble logo in teal and charcoal that doubles as a sticker set, with emoji replies built right into the system.
For the meme channel, a speech-bubble logo in teal and charcoal that doubles as a sticker set, with emoji replies built right into the system.
OK Tested: loud enough for YouTube
OK Tested: loud enough for YouTube
OK Tested: loud enough for YouTube
OK Tested was ScoopWhoop’s most popular vertical, with over 1.7 million subscribers and unscripted, youth-first content. A yellow-and-pink sticker logo and a loud thumbnail style help it stand out in a busy YouTube feed.
OK Tested was ScoopWhoop’s most popular vertical, with over 1.7 million subscribers and unscripted, youth-first content. A yellow-and-pink sticker logo and a loud thumbnail style help it stand out in a busy YouTube feed.
OK Tested was ScoopWhoop’s most popular vertical, with over 1.7 million subscribers and unscripted, youth-first content. A yellow-and-pink sticker logo and a loud thumbnail style help it stand out in a busy YouTube feed.
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